Three Government Contracting Mistakes I Made And How I Fixed Them. This is video two in a three part video series. In this video, I’m sharing one of the three mistakes I made. If you’re making any of the same mistakes, I'm giving you the actions on how to fix them.
If you missed mistake #1 you can find it here.
My Mistake #2 - Focusing On Everything Except Ideal Customer
- Doing everything, all over the place with no process
- Actions all out of sequence
- Trying to be known for multiple services
These mistakes were exhausting!
Here’s How To Take Action
- Focus on the right things
- Identify customer
- Determine steps to take
- Put actions into the right sequence
Are you trying to offer multiple services, products, or a mixture of both to your customer. Maybe you’re thinking everybody is your customer
If you’re struggling with squirrel, as we call it, focusing on everything, take the necessary actions I share above which will help you narrow your focus for better contracting results. Let me know what your struggles are around focusing! I’d love to help you through them.
Do you know who’s your ideal customer? Yes? No? Let me know in the comments!