How to Attract Customers - 3 Online Marketing Strategies

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Are you stuck on finding contracting opportunities that are a good fit for your business? In today's video, I'm going to be sharing with you, not one, not two, but three marketing strategies and actually these are all online marketing strategies that you can start using to get the bid opportunities rolling in and attracting your ideal customers. 

If you're stuck on projects without the time to develop new business, meaning you're working on projects but you don't have time to go out and look for new opportunities to grow your business. Well, by the end of this video you're going to have three ways for finding contracting opportunities that you can do even while delivering on your current projects that you've already been awarded and check this out. 

These strategies that I'm getting ready to share with you, have been proven with thousands of clients, and even those in my community that are using it to develop new business and to grow their business, and now it's your turn, so stick around.

Strategy number one. 

How to attract customers, using online marketing strategies. The first one I want to share with you is Facebook Groups. I can't tell you how many times I've shared this one strategy with people and they're not using it. So I knew I had to bring it to you guys here in my community today because there's still time to make things happen and make money this year. So don't think that it is not. Money is being made, contracts are being awarded. So get out there and start implementing these strategies. 

Within the Facebook Groups, if you find the right Facebook groups that are in alignment with what you do, you're going to find that:

  • People are talking 

  • Sharing what they do 

  • Sharing when they're looking for subcontractors 

  • Sharing that they have availability to do certain type of projects

So here's what you're learning in the Facebook Groups.

  • You're learning what type of projects are out there. 

  • You're learning what people do. 

If you're looking for contracting opportunities, you're able to look and scroll the feed.  And see who's looking for the type of work that you provide. 

When people are sharing what they do, then if you have a project or if you're trying to build up your database of say subcontractors you're able to look and see, and see what X, Y, Z company does. 

You can see that another company, maybe they do finish out. Another company may do speaking, professional training and development, whatever it is, if you find the groups that fit your niche, there's a wealth of opportunity in there.

Don't skip out on this. Check out some Facebook groups and see what you can find, and more than likely there's probably a gold mine of information in there just for you. 

Strategy number two.

The second one is inside Facebook groups, any other social media site when you're posting, and you should be, sharing about your business, 

  • Who you are 

  • What you do

  • What you're looking for

 In doing that, not only share what you do, give a call to action. We call it a CTA, a call to action. For example, you may post what you do, or maybe you're talking about a current project that you're working on. At the end, put a call to action and say, "Hey, if you need someone to do X, Y, Z, let me know." Or you can say, "If you need someone to do X, Y, Z, DM me." 

If you're looking for people, companies, individuals, or whatever it is to help you fulfill your contracting obligations, then you could also have a call to action to say, "I have a project," You don't have to tell them the project information but, "I have a project and I'm looking for subcontractors or individuals that can do X, Y, Z. If that's you DM me or send me a personal message." You could also tell them to put it in the comments, but usually, you're going to take it to a personal message because you got to exchange information, and most people don't want to just put that on a feed. 

Be mindful of that and make sure in your posting that you're giving a CTA, call to action.

Strategy number three.

If you don't have a Facebook Fan Page, I want to encourage you to create one. Let me tell you how people are using their Facebook fan pages. Even when people are just starting out, maybe that's you, and you don't have your website up yet, you can get up a Facebook Fan Page fairly quickly. 

Here's where you can put information, some key information that you'll find on a Facebook Fan Page. You'll find a company's website, their office hours, contact information, email address, phone number, and usually the owner's name if they complete the whole profile and put the information in there, which you should include on yours. That's just the tip of the iceberg.

The beauty of the Facebook Fan Page is that you can post pictures of your work so that way others that's looking can go scroll and look at your work. You can do those posts: 

  • Projects you're working on 

  • What you're doing in your business 

  • Share tips

  • Call to action 

  • Invite people to join or like your fan page

That way when you post new content, it'll pop up in their feed and they're able to see it, or they can come to your fan page and kind of binge-watch what you're working on and what you're doing. 

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The everything but the business cards guide to working the room at your next networking event, offline and online marketing strategies to you securing more leads that turn into contracts. 

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